FXPrimus Manchester City Global Partnership


2 November, AtoZForex.com, Lagos — Manchester City Football Club, reigning premier league champions have agreed a three and a half year global partnership deal worth $2 million per annum with FXPrimus, a leading online forex trading firm making them Manchester City’s official online forex trading partner.

The deal has a good coverage, allowing FXPrimus a regular presence in the clubs arena as they have acquired extensive marketing and promotional rights including presence across the Club's digital channels.

It has become an industry trend for big name forex firms to try to partner with big name sports teams, particularly soccer clubs in a bid to rip from the wide and diverse client base controlled by this clubs. Most notable of such sponsorship are the likes of IronFX-Barcelona , CWMFX-Chelsea FC and the recent plus500-Atletico madrid sponsorship deal which lead 7marketz marketing expert Maryna BurushkinaCMO at 7marketz Inc.  to comment thus:

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The recent trend of Forex brokers signing promotional sponsorships involves a number of reasons: First, it is a great PR tool for extensive branding. Secondly, it serves as a tool for sales to break the ice and find a common interest with prospective clients; and thirdly, makes it easier for brokers to push their promotional content to the club fans. Almost every fan likes to work with the broker that sponsors his club. IronFX Global, as an example, has used their FC Barcelona sponsorship in a smart way to attract new clients and retain existing ones. The only point is that Atletico Madrid does not yet have as many fans as FC Barcelona or Chelsea, as they are still the rising stars, and Plus500 could benefit from that“.

$2million FXPrimus Manchester City deal

In regards to the $2million FXPrimus Manchester City deal, Tom Glick, Chief Business Officer of Manchester City FC, said: "We are delighted to have partnered with FXPrimus and are really looking forward to working with them on a range of activations. It's always very special when the team visits the United Arab Emirates, so we're particularly looking forward to kicking off our relationship by playing the FXPRIMUS Cup in front of our fans."

Terry Thompson, COO of FXPrimus also had this to say: "FXPrimus and Manchester City FC are both leaders in their respective fields. We are extremely proud to be partnering with the Club to assist in our ambitious global growth plans. We are excited to be working closely with the Club to activate the partnership."

Continuing further, he stated that: "In analysing a potential relationship with Manchester City FC, we discovered many of our clients are also football fans, so it gives us great pleasure to bring them this sponsorship. We intend on offering many interactive ways for our clients to participate in this partnership, because ultimately this is for them."

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