Why has Forex Broker FxPro changed its logo?


The online Forex Broker FxPro changed its logo. This is the first time that the broker made such a change, since the launch of its operations. What precise adjustments have been made?

16 September, AtoZForex – Following the recent trend, FxPro decided to make amendments to its brand by renewing the logo. This is the first time since the broker started operating 10 years ago. FxPro is an online forex broker offering CFDs on forex, shares, indices, futures, spot metals, and energies. The brokerage is regulated and authorized by both Financial Conduct Authority (FCA) in England and Cyprus Securities and Exchange Commission (CySEC).

FxPro changed its logo: what has been adjusted?

If one is to compare the old version of FxPro's logo with the updated one, the major change that can be spotted occurs in the tagline. The previous tagline stated ‘Trade Forex Like a Pro’. Now the word ‘Forex’ has been eliminated and the sentence says ‘Trade Like a Pro’, making it more comprehensible.

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Another amendment that catches sight of one if being observant is the font of the tagline. Prior to changing, the letters fused a bit and were smaller. Whereas currently, they are more rounded and plain. The important thing related to rounded fonts is that they tend to load better, particularly on mobile devices, making it a lot more mobile-friendly.

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Multi-asset trading as a new trend in branding

The updates signal that the brokerage is moving towards multi-asset trading branding. This initiative has recently started to gain more popularity among forex brokers with some of them having already changed their brand names. Amid recent examples are AvaTrade (previously AvaFX), ThinkMarkets (ThinkForex) and easyMarkets (easyForex). FxPro still has ‘Fx’ in the name of the brand, but maybe we will see other changes coming soon.

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