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story by: Amandeep Sonewane
Meet NASDAQ new CEO Adena Friedman
15/11/2016
Meet NASDAQ new CEO Adena Friedman

NASDAQ new CEO, Adena T. Friedman  will also join the Board of Directors, with former CEO, Robert Greifeld, becoming the Chairman of the company’s board. What to expect from Ms. Friedman?

15 November, AtoZForex  Adena T. Friedman becomes the new chief executive officer of NASDAQ on Monday , in the first alteration at the stock market operator in nearly 14 years.

NASDAQ new CEO

Ms. Friedman, whose addition was wide foreseen, is expected to take over her new role on January, 1st, 2017. Her antecedent, Robert Greifeld, will become the Chairman of the company’s board, replacing Borje Ekholm.

For Ms. Friedman, who is currently 47, the promotion comes at a time of combination within the world of market operators and of quick changeover in technology. Under Mr. Greifeld, Nasdaq broadened from a single stock exchange to a global markets operator that now trades stocks and options, including through addition of counterparts, like OMX of Sweden, in the United States and overseas.

Other market operators have not reached the level of Nasdaq yet, as the NYSE, Nasdaq’s longtime competitor, sold itself to the Intercontinental Exchange four years ago, and the London Stock Exchange and Deutsche Börse of Germany are trying to counterfeit their own tie-up.

NASDAQ and Friedman

Ms. Friedman said in an interview that her key objective as the new CEO would be to keep Nasdaq on top of the drifting landscape. She also has highlighted that the Nasdaq is a world-class market operator and technology leader.

Since joining Nasdaq in 1993, Ms. Friedman has risen firmly within the company; she has served as the head of data products and as CFO of the company. Her career took a different direction in 2011, when she joined the investment firm Carlyle Group as its CFO, ahead of its initial public offering on the Nasdaq market.

Friedman has rejoined Nasdaq two years ago as President and heir apparent to Mr. Greifeld. She got the position of the Chief operating officer in December. Mr. Greifeld’s contract was set to expire in February and the timing of her promotion did not come as a surprise to analysts. The market operator’s board had long been working on a succession plan. Mr. Greifeld has commented on Mrs. Freidman’s appointment:

“I’ve had the opportunity to watch Adena grow and develop over the last 14 years, and can confidently say she is the right person for this role and is unquestionable as passionate about the company’s future as I am. Adena has played a responsible role in building this organization into one of the most innovative leaders, with an overwhelming disruptive spirit. I know she will do exceptionally well for clients, shareholders, and employees.”

Also, he has mentioned that Adena Friedman will become one of the highest-ranked female executives in the finance world.

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