25 July, AtoZForex – In January of 2015, Barclays Premier League Champions Manchester City FC have signed a global partnership with FXPRIMUS, an online Forex trading broker. The partnership was supposed to last for 3 years, however, after 1,5 year the news came in about FXPrimus Manchester City Sponsorship terminated.
FXPRIMUS Manchester City Sponsorship terminated: details
According to the reports, one and a half year deal was evaluated at $1.5 million. FXPRIMUS came up with the initiative to end the partnership after carefully reviewing its marketing strategy. Though, the company acknowledges that the partnership came at an optimal moment for the firm, however, FXPRIMUS has decided to focus its marketing strategy on the main aspects of the company’s product.
New perspectives
AtoZForex has learned that the company intends to present some “exciting” innovations. AtoZForex Team has reached out to the FXPRIMUS for the comments on the case. Laoura Salveta, Head of the Marketing Department of the company said:
"Our 2015 Marketing strategy was focused on building the brand as a platform for the future success of the business and our Man City sponsorship helped us amplify this awareness. Some examples last year of how we used the partnership included our unique approach to expos globally with our interactive football exhibition booths.
In 2016, we refocused our attention on the core values of our company and our 3-pronged strategic direction: Safety, Education and Technology. These are the principle areas that all of our resources are being targeted. Some of the exciting things that we will be launching soon include new Safety mechanisms to improve our clients trading experience, our new PAMM platform and Q&A style Educational video series by Marshall Gittler, our Head of Investment Research."
After the FXPRIMUS Manchester City Sponsorship terminated, the brokerage is currently not planning a different sponsorship deal. Partnership with the globally famous company or brand brings access to a new market. In the case of a previous deal, the new client base was football fans. Football sponsorships provide great exposure and a perfect way to create brand awareness globally. So, who knows, maybe the firm will partner with another sports brand? But they say not in the imminent future.
See also: FXPRIMUS TRY trading restrictions after Turkey Military Coup Attempt
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