Sports partnerships offer great opportunities for increasing the visibility of the brand. As they are usually quite an expensive pleasure, it shows that the company is firmly standing on its feet and can handle such deals. This is the reason why more brokers are going into sports deals. Will the recent JP Pietersen anyoption partnership provide additional trust for the brand in the future?
12 August, AtoZForex – Binary options brokerage anyoption announced today that it has signed the agreement on the JP Pietersen anyoption partnership. This deal makes the South African rugby star JP Pietersen of Leicester Tigers the firm’s new Ambassador.
JP Pietersen anyoption partnership details
JP Pietersen was part of the South African World Cup winning team in 2007. Two years later was also part of the Springbok side which won series against the British & Irish Lions. Pietersen has sixty-nine Test Matches at his name.
Starting from September 2016, the sportsman will join the CySEC-regulated brokerage for a year-long partnership in a new integrated marketing and advertising campaign for anyoption in print, digital and social media. The deal of JP Pietersen anyoption partnership is estimated to be worth around $50,000. Pietersen commented on the partnership as following:
“On and off the field, I am always ready for new and exciting opportunities. anyoption is my go-to broker for online trading- whether it’s between games or relaxing on my days off I have the anyoption app open on my mobile. I am honored to join anyoption as their Brand Ambassador and look forward to being part of a trusted pioneer of the binary options industry.”
The CEO of anyoption, Shy Datika stated:
“anyoption is on an ongoing mission to make online trading more fun and exciting while putting our trader’s online security and international regulations first. We are happy to welcome JP Pietersen to our community as our newest Brand Ambassador; together we will continue to make dreams into reality.”
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Brokers and sports partnerships
Only time will show the benefits that this partnership can bring to the brand anyoption. Meanwhile, more and more news coming related to brokers and sports partnerships. As previously reported by AtoZForex, after 1,5 years of being active, the FXPrimus Manchester City Sponsorship was terminated recently.
The sponsorship deal between the Cypriot broker IronFX and the Spanish football giant FC Barcelona which was initially signed in March of 2014, is also under the question mark. The logo and the name of the brokerage were removed from the sponsor list on the FCB website, however, the termination was not confirmed by any of the sides yet. AtoZForex will keep following up with the relevant updates.
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